“Are You Ready to Grow Your Enrollment FAST, Be Completely FULL with Children AT CAPACITY, and Get a Huge Boost in Revenue?”

From: Kris Murray
Hudson, Ohio, USA

Dear Friend,

Does this sound familiar?

• You’ve been struggling to build your enrollment, and you’re FRUSTRATED that nothing you try seems to be working. You’ve wasted good money on ads and marketing campaigns that don’t make your phone ring, and you don’t know what to do.

• Your child care program used to be full, but due to the economy, your enrollment is down dramatically. You’ve never had to market your program in the past – you stayed full through word of mouth and referrals.

• The methods you’ve used in the past to market your program SEEM like they’re NO LONGER EFFECTIVE.  You know your target market is MUCH more digitally focused, and using their smart phones to Google your center, but you aren’t sure you are actually reaching them and making an impact.

• You want to start a child care program, either in your center or in your home, but you’re anxious about how to get clients for a brand new program. You need help creating marketing that works from Ground Zero.

• You get calls from prospective parents, but they just want to know your RATES and then they never call back or take your tour. You hate feeling like a commodity, because you know you provide a quality program for children.

If this sounds like you, I’ve got GREAT news for you…

My name is Kris Murray, and I’m known as America’s Top Business Coach for Child Care Centers and Preschools. Why? Because I’ve helped over 256 child care owners and directors just like you grow their enrollment and profitability using powerful SUCCESS strategies that most early childhood programs don’t even know about, much less implement!

Over the past 4 years, I’ve DEDICATED my career to helping owners and directors identify and IMPLEMENT my secret strategies to build their program’s enrollment to CAPACITY and keep it there in today’s challenging economy – all over North America.  I’ve done this for ALL kinds of child care programs in all parts of the continent – publicly funded, private pay, church-based, Montessori, part-time preschools, large corporate centers, you name it, I’ve helped ‘em.  (In fact, I kinda wrote the book on child care marketing…here’s me holding it).

So exactly HOW did we get such great results?  That’s where the GREAT NEWS for you comes in.  The #1 way I’ve helped these 250+ owners and directors is by teaching them little-known but proven techniques to find, attract, and enroll today’s young parents.  In a way that’s completely new and different than anything you’ve EVER been taught about marketing and enrollment-building.

And I’m happy to report that my owner and director clients have made huge LEAPS in their enrollment and profitability:

• It all started with my hometown child care program, TLC Child Development Center, here in Hudson, Ohio. When I started working with them last September, they were in deep trouble, with 60 open slots. Today they have only FOUR open slots for toddlers, and otherwise they are enrolled AT CAPACITY. So I helped bring them 56 new children in less than a year.

• Then came Carmen Stine, who used my unique strategies to open up her brand new Bronx, NY child care center fully enrolled with a waiting list of 48 children. Carmen was brand new to child care, but by applying intense focus on her enrollment “funnel” for just 30 days, she made huge gains in profitability, which allowed her to quickly expand to another larger facility adjacent to her first one!

• Then came Aleta Mechtel, who used my coaching, training, and advice to achieve a 47% increase in her enrollment at her Minnesota center – she grew from 49 children to 72 children in just 90 days!

• Then came Young Explorers Montessori School, who used my training and methods to enroll 25 new children in just 85 days, at their two schools in Northeast Ohio.

• That was way back in 2009 when the economy was REALLY rough.  Since then, I’ve coached literally hundreds of child care business owners and directors around the country, and I’ve got firsthand knowledge of WHAT’S WORKING right now, across the U.S., in THIS economy!

And I can’t wait to share these success secrets with YOU.

I’m not telling you this to brag – I share these details with you so you can know I’ve learned a thing or two about what works for child care programs around the country.

In fact, rather than taking my word for it, read what these owners and directors just like YOU have to say:

 

 

 

 

 

And now I’ve got it down to a SCIENCE!

In this economy, you simply MUST know how to position your child care program using UNIQUE strategies that get you IN FRONT of prospective parents in your area.

But getting your phone to ring more often is just the first step. Once you start getting inquiries, you’ve got to get prospective parents excited, get them focused on the VALUE you provide to families (instead of focusing on how much you CHARGE), and motivate them to come see your facility or home!

Finally, you’ve got to get them so excited in what you have to offer, they are MOTIVATED to enroll their children with you IMMEDIATELY. Not two weeks from now, or a year from now – today! And if they absolutely insist on waiting to make the child care choice, your follow-up system is THE thing that will make the difference.

Now, you may be on my email list, have attended my past webinars and phone workshops, and tried in vain to use my strategies by cobbling together all the information, emails, and what not.

Most likely you have some ideas of what to do, but you’re confused about HOW to get it done, or you don’t seem to ever have the TIME to implement the success tips I’ve shared in the past.

Plus, to get fully enrolled FAST and stay that way in today’s economy, there are a few key steps that are CRITICAL to do – and you might be inadvertently skipping them because you don’t think they’re all that important!

 

 

It’s Not Your Fault You Don’t Know This Stuff!

I’m here to tell you that it’s not your fault if you struggle with building your enrollment (or you’re afraid to launch your new program because you don’t know how to get new clients). After all, it’s been documented that only about 15 percent of child care leaders have EVER had any training in marketing and business topics.

Until now , no one has ever HANDED you the KEYS to unlock the mysteries of enrollment-building…in an easy step-by-step system! For instance:

• How to get your phone to ring off the hook with quality prospects eager to take your tour!

• How to effectively handle prospects on the phone, using powerful and proven strategies to entice people to visit your center or school!

• How to craft an Irresistible Offer that attracts parents to your program, and makes your competitors nervous, or even a little ticked off!

• How to conduct your tours to CONSISTENTLY motivate parents to enroll right away, using proven techniques to generate excitement and confidence in your program!

• How to use an effective follow-up system to turn “maybes” into clients!

It’s vital you get all the pieces of the puzzle and fit them together, because if you DON’T, chances are you’re going to stay under-enrolled and leave money on the table for months or years to come! I want you to be successful, and get the life that you want and deserve.

That’s why I’m so EXCITED to share with you my PROVEN program designed to take you by the hand and help you get your program fully enrolled QUICKLY and EASILY…even in just a few weeks.

Announcing (drumroll, please)…

Enrollment BOOT CAMP 2.0:
Brand New & Updated for Today’s Digital Marketplace

You may have heard about the original Enrollment Boot Camp that so many owners & directors have used over the past 2 years to dramatically and easily increase their enrollment.

Now more than ever, due to the EPIC increase in digital devices and smart phones, you need the latest tools and techniques to find and attract today’s “digital moms and dads” – the ones who are always searching Google on their smart phones to find local services and products.

We’ve taken the existing Boot Camp content (which was already highly powerful and PROVEN to work) and given it a facelift to keep up with today’s fast-moving digital marketplace, so we can help you stay AHEAD of the curve when it comes to finding, attracting, and enrolling today’s busy parents!

Plus, we’ve designed this training to go much deeper than ever before, into the key success strategies that are WORKING RIGHT NOW for my child care clients around the country.

Best of all, I’m NOT going to leave you alone to figure this stuff out on your own. I care too much about your success to do that to you.

So I’m going to hold your hand all the way through this one. And we’re going to focus “like a laser beam” on the 5 CRITICAL STEPS for maximizing your enrollment, dramatically increasing your revenue and profitability, and staying fully enrolled over the long run.

Here are the 5 Benefits You’ll Get When You Register
for BOOT CAMP:

  Benefit #1: 5 Weeks of LIVE Training and Accountability Calls With Me, Your Success Coach!

This is the “core” of the program. I’m passionate about not only making sure this “what’s working now” information gets in your hands, but that you actually USE it. That’s why I designed an entire “virtual” bootcamp around this experience.

(A virtual boot camp is a telephone and web-based training experience that you can enjoy from the comfort of your own office or home…no travel is required. Just a phone and a computer with Internet access).

Each week I will give you assignments to complete from the program. Just watch the videos, listen to the audios, go through the worksheets, and complete the step-by-step assignments. Then join me LIVE for our weekly 90-minute group Training & Accountability call where I’ll train you on the materials, answer questions live, provide intensive coaching, and more. In short, you’ll learn my latest and greatest strategies for building enrollment, managing your time, transforming your staff, and more!

We’ll have FIVE live Training & Accountability calls, weekly from May 1 to May 29, 2012. The schedule is below so you can block these dates in your calendar right away.

Have to miss a call? No problem, each call will be recorded and posted on the Boot Camp Resource Website for you. (This site will be password-protected for boot camp attendees only).

Here are the topics we will be covering during these Training & Accountability Calls.
In essence, this is how the Boot Camp will be structured:

Week One: 4 Easy Steps for Tracking Your Enrollment Progress (I’ll Give You the Trackers and Show You Exactly How to Use Them)…PLUS the First Step that Most People Don’t Know for Getting Ranked Higher on Google & Yahoo for YOUR Key Search Terms!  We’ve updated this content COMPLETELY to take into account the recent changes made by Google, Facebook, and other search engines and review sites.

Week Two: Real-World Strategies for How to Immediately Get Your Phone to Ring with More Quality Prospects that are a Good “Fit” for Your Program

Week Three: Unique Methods for Converting More Inquiries to TOURS by Motivating Them to Book a Tour, and Show Up!

Week Four: What’s Working Now to Optimize Your Tour – How to Convert More Tours to Enrollments by Communicating More VALUE to Your Prospect! Also – Asking for the Enrollment & Handling Objections!

Week Five: Building and Leveraging Customer Loyalty – How to Get Lifetime Referrals & Tons of Testimonials

PLUS Top Secret Bonus Content: Follow-Up Techniques that Bring Good Fortune, and the “Best Neighborhood Strategy”!

Benefit #2: Online Training Materials: Videos, Step-by-Step Instructions, Checklists, Worksheets, and More! During the third week of April, you’ll receive a login and password to access our Bootcamp Resource Members-Only Website, where I’ll post week-by-week training materials online. This will include step-by-step instructional videos for you to watch, assignments with step-by-step instructions, checklists, worksheets, and more.

Benefit #3: Proven Marketing & Advertising Campaigns that You Can Model (i.e. Swipe & Use). We will provide you with downloadable samples of the marketing materials and campaigns I reference on the calls. You will save countless hours of time and frustration by being able to model the actual marketing materials that have already proven successful time and time again!  This benefit alone is worth thousands of dollars, which is what an ad agency would charge you.

Benefit #4: My Million-Dollar Resource Rolodex. You’ll have complete “insiders” access to my Million-Dollar Resource Rolodex, filled with all the resources you need to create a successful, fully-enrolled and profitable child care business! This will save you more time, money, and frustration than you can imagine!

Benefit #5: Audio Playbacks (MP3) for Your Success Library. You’ll be provided with access to the MP3 audio recordings of each Training & Accountability Call, in case you miss one or you want to listen again later. This is a great addition to your Success Library!

On top of everything outlined above, you’ll get 6 BONUS GIFTS:

BONUS #1 (NEW!): “How to Create and Optimize Your Mobile Website and QR Landing Pages” with Devin Murray & Kris Murray. (Value $197.00) This special audio training MP3 download is a training call with child care web marketing expert Devin Murray and his wife Kris.  This valuable audio training will help you learn the steps to create and optimize your mobile-enabled website. Learn these techniques yourself, or hand the audio to your website manager to make sure you’ve got your mobile marketing plan in place and functioning correctly!

BONUS #2 (NEW!): “The Secrets of Millennial Moms: Who They Are and What it Means for You”  Instant Access to Downloadable Audio MP3 and Manual on PDF.  This was the most popular session I taught at my 2-day child care conference last October! Highly valuable insights into your NEW target market – the ever-elusive “Gen Y” parents. (Value $147.00)

BONUS #3: TWO Free Months Membership to Kris Murray’s Insiders Circle (New Members Only) (Value $99.94) Every month you’ll receive the Insiders Circle monthly newsletter, a monthly audio interview on CD with child care and small business experts, and new turnkey marketing materials every month. Every issue brings you new examples and best practices from child care centers around the country achieving phenomenal success. You’ll automatically receive new material every month and lock in the preferred monthly rate of only $49.97 as long as you are a member. There is no minimum number of months, and you can cancel at any time after your 2 months free membership ends.

BONUS #4: “Secrets to Funding the Start-Up or Expansion of Your Childcare Business” Special Report (Value $97.00) Many of you have asked me how to get funding sources to help you start or expand your child care business. I’ve done a special “underground” report on how to gain access to low-interest loans, SBA programs, even possible grants for new child care entrepreneurs. It’s all included, in this special report!

BONUS #5:  The Ultimate Time Management Guide Training Manual & Audio CD by Kris Murray.  This special manual and audio training MP3 download will help you be much more productive in your office, and in your life. Discover how to get more done in less time by eliminating distractions and keeping staff interruptions to a minimum. (Value $97.00).

BONUS #6: “Staff Motivation Myths That are Sucking Your Time Away” – Management Secrets Audio Training. A recorded coaching call on MP3 audio presented by Julie Bartkus. Julie is a top-notch, highly effective staff motivation and leadership expert for early childhood. This is a “not-to-miss” training call! (Value $197.00).

TOTAL Value of All Six Awesome Bonuses: $834.94 (WOW!!!)

 

So Now You’re Probably Wondering, “What’s My Investment, Kris?”

I’m going out of my way to make my brand new Enrollment Boot Camp 2.0 a LIFE-CHANGING event for you. I want this to be a transformational experience, with training and knowledge that you’ll use for the rest of your life.  The earlier version of Enrollment Boot Camp has already transformed the lives of over 100 child care leaders around North America…now it’s YOUR turn.

I think you’re already doing the math in your head and you can see that even if you get just TWO new enrollments from this Boot Camp (which I would consider a failure on my part! – you’re going to do much better than that!)…

…that would bring an average of $1,000 additional revenue per MONTH to your program. So over the next 12 months, you’d get at the very least, an additional $12,000 in revenue from this Boot Camp.

(Most Boot Camp grads get 5 or 10 new enrollments right off the bat, so that’s an additional $5-10,000 per MONTH you can expect to add to your tuition revenue.)

So based on those results, which frankly I think you’re going to blow out of the water, what do you think this 5-Week Intensive Boot Camp is worth? Maybe half of that…$6,000?

What’s more, many trainers in other industries charge in the ballpark of $2,500 to $3,000 for this type of training…or more. Well, don’t worry, I’m not going to charge anything CLOSE to $3,000 or even $6,000 for this Bootcamp.

I want this training to be well within reach of literally EVERYONE who decides to join me for this transformational five weeks – child care center owners and family childcare providers alike!

You can join me for the completely updated Enrollment Boot Camp 2.0
for a tiny investment of only $697 -
an incredible value for everything you’ll receive.

 

 

 

 

 

 

 

 

 

Of Course, I’m Backing This Up with My “Famous” Rock-Solid Guarantee

I’m the only child care industry trainer that I know of who offers a FULL, no-questions-asked guarantee on my stuff.  You are completely protected by my “I Love This Training” Guarantee! I’m confident that when you join my Boot Camp, you’re going to attend your first class and be thrilled.

I also know that if you follow my proven recipe and implement my suggestions, you’ll start getting enrollments faster than you can say “Speedy Gonzalez!”

Just to back that up, I’ll give you until the end of the second class to REALLY decide if this Boot Camp is for you. If you decide it’s not everything you want and need to grow your child care program, just let me know before the third class begins on Tuesday, May 15th, and get a full refund. 100%, no questions asked!  That’s MORE than fair.  All the risk is on me.

Who Should NOT Sign Up for This Program?

This course will be focused on one thing and one thing only… maximizing the revenue your early care and education business generates. If you aren’t serious about taking ACTION and implementing all these great success strategies I’m going to share with you, do yourself and me a favor, and skip it.

This Boot Camp is for child care owners, directors, and leaders who are serious about becoming well-known in their marketplace and filling their schools TO CAPACITY.  This course is NOT for directors or managers who are faint of heart.  You will have homework, you will be asked to implement what you learn, and you will have opportunities to get answers to your questions and live coaching from me.

In return, I will do all I can to provide you with a download of my twenty-two years of marketing experience, including three years of helping early childhood leaders become more successful….PLUS all the latest trends and real-world case studies for “what’s working now”!

With that said, I sincerely hope that if you are ready to be super-successful and fully enrolled, you will join me by reserving your spot today.

 

Yes, Kris I’m ready to grow my enrollment by leaps and bounds, and make my business a huge success! Sign me up for your groundbreaking Enrollment BOOT CAMP 2.0, in which I’ll receive:

1. FIVE WEEKS of LIVE Training and Accountability Calls With Kris!
2. Online Training Materials: Videos, Step-by-Step Instructions, Checklists, Worksheets, and More!
3. Proven Marketing & Advertising Campaigns that You Can Model (i.e. Swipe & Use)
4. Million-Dollar Resource Rolodex
5. Audio Playbacks (MP3) for Your Success Library

I will also receive these 6 Bonuses Valued at $834.94:

• BONUS #1: “How to Create and Optimize Your Mobile Website and QR Landing Pages” with Devin & Kris Murray. (Value $197.00)

• BONUS #2: Free Access to My Groundbreaking Training Session on “Millennial Moms” (Value $147.00)

• BONUS #3: TWO Free Months Membership to Kris Murray’s Insiders Circle (New Members Only Please) (Value $99.94)

• BONUS #4: “Secrets to Funding the Start-Up or Expansion of Your Childcare Business” Special Report (Value $97.00)

• BONUS #5: The Ultimate Time Management Guide Training Manual & Audio CD with Kris Murray (Value $97.00)

• BONUS #6: “Staff Motivation Myths that are Sucking Your Time Away” – Audio Training Call by Julie Bartkus (Value $197.00)

Plus, I’m happy to know I’m protected by your “I Love This Training” Guarantee.

Option One: LUMP SUM INVESTMENT (Best Deal)

ONLY $697 $597
You Save $100!

OR

Option Two: 3 EASY MONTHLY INSTALLMENTS of $239 $209

ONLY $209 (3 Month Installment Plan)

Rest easy – your order will be processed on our secure servers.

 

So are you ready to get started? Great! Because I KNOW you deserve an easier, more successful, more profitable life than the one you are living right now!

To your success,

P.S. Look, let me be honest here. It doesn’t matter to me if you invest in this program or not. It DOES, however, matter to me that you MAKE A DECISION about it before you jump off this page. Please don’t let this be one more thing you need to “think about.” Nothing will keep you from your dreams faster than DELAYING decisions! So YES or NO, trust that and move forward. If YES, reserve your spot and learn my proven system for building your enrollment in ANY economy in as little as a few weeks!

P.P.S. Remember, if you get just TWO new enrollments from implementing all the great ideas you’ll get in this Bootcamp, that would bring an average of at least $1,000 additional monthly revenue to your program. So over the next 12 months, you’d get at the very least, an additional $12,000 in revenue from this Bootcamp. Well worth the investment, I’d say.